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JIzake

 
 

 Jizake is an online sushi kit retailer delivering an authentic guided experience.

 
 
 
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Timeframe
3 week sprint

Team
3 designers

My role
UX/UI designer

 
 
 

Our Process

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Identifying a market opportunity

We conducted a Google Forms survey to validate our idea and gain insight on our audience and possible pain points.

 
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Frequency

Our initial idea was a subscription model as 79% of our respondents said they eat sushi monthly. But other factors, like the time investment and planning necessary to make sushi pushed us in a different direction.

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Expectations

We asked how much you expect to pay for sushi per person at a restaurant, 72% said $10-20. This gives us an idea of our customer’s expectations.

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Pain points

We asked about concerns regarding food delivery services to identify potential pain points to keep in mind and address throughout the design process.

I don’t think I would trust anyone that says they can deliver me fresh fish to my doorstep in Cincinnati, Ohio.
Who is packaging my food, storing conditions. Refund if needed.
The time of delivery.

Social Listening

We searched social media for thoughts and content around sushi and cooking at home.

 
 
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Personas

We developed personas as a representation of our audience to help us empathize and take into consideration their various needs and pain points.

 
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User Journey

We conducted a user journey as a team to determine the process to take our users through the product, taking into account the needs and pain points of our personas.

 
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Sketches

Some of our initial sketches included one long scrolling step-by-step sushi builder.

 
 

Wireframes

We built initial wireframes in Adobe XD and prototyped them quickly to test with real users.

 
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Test plan and iterations

We created a test plan and used it to be consistent when testing with various people and guide our conversations. Then we took the feedback and made changes to better serve the user.

 
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A-ha! Users want a menu where they can see all their options. So, we created an additional product detail page.

 
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Visual Design

We developed moodboards and once we selected a visual direction, inspired by traditional and contemporary Japanese design, we created a system that would guide the design of every page and feature moving forward.

 
 
 
 

IXD Samples

Interaction design samples created in Keynote to visualize microinteractions and transitions.

 
 
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Mockup prototype

 
 
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User flows

Overflow is an excellent tool to visualize user flows and make annotations.

 
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