Jizake is an online sushi kit retailer delivering an authentic guided experience.
3 week sprint
Identifying a market opportunity
We conducted a Google Forms survey to validate our idea and gain insight on our audience and possible pain points.
Our initial idea was a subscription model as 79% of our respondents said they eat sushi monthly. But other factors, like the time investment and planning necessary to make sushi pushed us in a different direction.
We asked how much you expect to pay for sushi per person at a restaurant, 72% said $10-20. This gives us an idea of our customer’s expectations.
We asked about concerns regarding food delivery services to identify potential pain points to keep in mind and address throughout the design process.
We searched social media for thoughts and content around sushi and cooking at home.
We developed personas as a representation of our audience to help us empathize and take into consideration their various needs and pain points.
We conducted a user journey as a team to determine the process to take our users through the product, taking into account the needs and pain points of our personas.
Some of our initial sketches included one long scrolling step-by-step sushi builder.
We built initial wireframes in Adobe XD and prototyped them quickly to test with real users.
Test plan and iterations
We created a test plan and used it to be consistent when testing with various people and guide our conversations. Then we took the feedback and made changes to better serve the user.
A-ha! Users want a menu where they can see all their options. So, we created an additional product detail page.
We developed moodboards and once we selected a visual direction, inspired by traditional and contemporary Japanese design, we created a system that would guide the design of every page and feature moving forward.
Interaction design samples created in Keynote to visualize microinteractions and transitions.
Overflow is an excellent tool to visualize user flows and make annotations.